Independent filmmaker Adam Rifkin will join the panelists who will speak at the TromaDance Press Conference at the American Film Market on November 4th at the Loews Santa Monica Beach Hotel. Rifkin most recently wrote executive produced and directed all 11 episodes of Look The Series for Showtime. Based on his critically acclaimed and award-winning film of the same name Look is a controversial exploration of our camera-crazed and surveillance-based culture. Prior to Look Rifkin wrote the screenplays of the DreamWorks hits Mousehunt and Small Soldiers directed the New Line Cinema cult classic Detroit Rock City and starred alongside Ali Larter in his own film Homo Erectus among many other projects. Now in its 12th year the TromaDance Film Festival is a beacon for truly independent cinema. As the largest market for independent films the American Film Market perfectly complements the ideals of TromaDance and has served as an excellent setting for the annual TromaDance Press Conference. Hosted by Lloyd Kaufman president of Troma and creator of The Toxic Avenger the TromaDance Press Conference at the AFM has been the perfect meeting ground for the contemporary independent minds of such individuals as Jenna Fischer Fred “The Hammer” Williamson James Gunn Mark Neveldine Brian Taylor Penelope Spheeris and of course The Toxic Avenger to converge and discuss the state of the film industry and other important news. Inspired by Trey Parker and founded in 1999 by Kaufman TromaDance is the first film festival wholeheartedly devoted to filmmakers and fans. Unlike every other film festival TromaDance does not charge filmmakers a fee to submit their films. Entrance to all screenings is free and open to the public. The organizers of TromaDance believe that films are meant to be seen especially when it comes to new filmmakers.