Reach for Me the first feature-length motion picture to be shot and produced entirely in 4K was screened last month at Landmark Theatre's flagship theatre The Landmark in Los Angeles' Westside Pavilion. Directed by Levar Burton and produced by AMediaVision Productions the movie was captured using Dalsa's Origin 4K cinematography camera with 4K image processing and digital intermediate managed by Post Logic. It was screened at The Landmark on Sony's 4K Sony's SRX-R220 digital cinema projection system. This screening is a perfect example of the practical reality that 4K technology has become says Andrew Stucker director industry relations for Sony Electronics' digital cinema division. From end to end movie-goers will be able to immerse themselves in the incredible experience that 4K resolution can provide. The picture's producer Mark Wolfe says that having a complete end to end 4K workflow gave us all the creative and time advantages of digital moviemaking all the while maintaining the beautifully rich look of traditional film production without adding any additional cost to the production process. According to Rob Hummel president of Dalsa Digital Cinema the production of Reach for Me clearly demonstrates that 4K technology is the future of digital cinema. 4K projection technology empowers the digital cinema pipeline to display images equal to the most pristine film answer print he says. So whether the image is a 4K scanned 35mm film or photographed with a Dalsa camera 4K projection ensures the audience will see an image without compromise and that every seat in the house gets a spectacular picture. Dalsa's Origin with a CODEX digital disk recorder was used during production and all data was archived to LTO 3 tape. Post Logic used a Baselight 8 system during the digital intermediate process. Having assembled a top talent and engineering team Post Logic is well equipped to handle the increased bandwidth and file processing demands of a 4K DI says Larry Birstock at Post Logic. A true end-to-end 4K workflow is now a viable alternative for movie makers. Reach for Me is produced by Charlene Blaine-Schulenburg Susan R. Rodgers and Wolfe. The movie stars Oscar nominees Seymour Cassel and Alfre Woodard as well as Johnny Whitworth (3:10 to Yuma) Lacey Chabert (Mean Girls Party of Five) and Adrienne Barbeau (The Fog Escape from New York). The worldwide rights for Reach for Me are currently available.