D-Box Technologies and PVR Cinemas have reached an agreement for the addition of more than 400 D-Box motion seats in four locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s basic motion seat and recliner motion seats.
“This new partnership with PVR Cinemas, the largest, premium film company in the country, comes as we celebrate our 10-year anniversary in the theatrical industry, so it’s even more special for us,” said Claude Mc Master, president and CEO of D-Box. “Of course, we are always thrilled to introduce our celebrated motion technology to new audiences, but this is especially exciting because of the country’s infatuation with the moviegoing experience and renowned admiration for great stories.”
Sanjeev Kumar Bijli, joint managing director, PVR Ltd. said, “Innovation rests at the core of our business and we are happy to launch India’s first D-Box enabled motion seats. Our success lies in the trust of our patrons and partners on the brand and we are certain this new technology will ensure an exciting experience at the theatres.”
Gautam Dutta, CEO of PVR Cinemas said, “We at PVR have always focussed on enhancing the experience of our patrons at the theatres. With this launch, we enable our audience in India to experience the globally popular D-Box unique motion seat technology. In line with our business strategy, we aim to meet the demands of our discerning audience through innovation. We are very positive about the success of this technology and assure to continue with our efforts in bringing enhanced and entertaining cinematic experience at the theatres.”
‘’As part of our first step in the Indian market, D-Box is looking forward to developing relationships with Bollywood studios to incorporate D-Box motion code into their movies,’’ added Mc Master.