PVR Cinemas, one of the largest film exhibition companies in India, today signed an agreement with Cinionic, the Barco cinema joint venture, to upgrade 150 screens at both new and existing PVR properties with Barco’s 2K, 4K and Flagship Laser projection within 12 to 18 months.
“Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life,” said Gautam Dutta, PVR Cinemas CEO. “The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive TCO.”
“India has always been a cinema-centric country, where moviegoers can enjoy an exceptional night out in PVR’s premium theaters. We are thrilled to forge this strategic partnership with PVR and together deliver the best movie experiences to the audience,” said Cinionic CEO Wim Buyens.