PVR Cinemas First to Adopt Barco Auro 11.1 Sound in New Delhi

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Tue, 11/18/2014 - 11:08 -- Nick Dager

PVR Cinemas is the first movie house in New Delhi, India to install Auro 11.1 by Barco immersive sound technology. The PVR multiplex is located in the Pacific Mall, Tagore Garden; one of the busiest places in India’s capital. The project also marks the first installation of the Auro 11.1 technology in the North of the country.

With 1,116 seats and six screens, the PVR multiplex in the Pacific Mall is one of the most popular destinations for movie aficionados in New Delhi. With 454 screens, 102 properties in 43 cities, PVR Cinemas is India’s largest cinema exhibition company.

“In our search for a technological edge that could amaze our patrons while strengthening the brands position as one of the hotspots for movie lovers, we couldn’t ignore Barco’s immersive sound technology,” said Tarun Mazumdar, vice president, engineering at PVR Cinemas. “We were absolutely blown away by the system’s exquisite performance, and are confident that this investment marks the first step towards a bright future for PVR.”

Brian Claypool, senior director strategic business development at Barco said,  “Evidently, we are overwhelmed with pride that such a renowned and respected company like PVR Cinemas selected our immersive sound technology to differentiate itself from the competition. We hope that this agreement will prove to be but the first part of a fruitful collaboration.”