Pilat Media Global has launched IBMS Cinema a business management system for complete theatre advertising and promotion in digital cinemas. The emergence of digital distribution technology for cinematic content offers huge potential for companies that sell and distribute advertising to networks of movie theaters — creating significant efficiencies and cost savings as well as attractive new opportunities for highly targeted campaigns says Bob Lamb chief technical officer of Pilat Media. At the same time a significant segment of the cinema network is still running analog services and it too can greatly benefit from business operations support. IBMS Cinema gives these companies a central command post from which to control every facet of their theater networks' advertising programs to improve ad sales efficiency expand advertiser opportunities streamline ad delivery operations and increase profitability. Lamb says that IBMS Cinema is a modular end-to-end system for cinema advertising that drives all key business areas from a unified database and user interface. In addition to managing more traditional cinema campaigns such as ads appearing on-screen prior to a movie companies can use IBMS Cinema to sell new media opportunities such as digital signage campaigns in the lobby or snack bar promotions for special events and paid content. Pilat Media www.pilatmedia.com
