To promote Jackass 3 in 3D Paramount Pictures chose the Cinetransformer which claims to be the world's first 3D mobile cinema to promote their new release Jackass 3 in 3D. “The Cinetransformer is the world’s first 3D mobile cinema a natural progression for Cinetransformer International having debuted digital cinema in the Cinetransformer in 1998 and high def in 2006 making it the world’s first mobile digital cinema at that time” says Raul Fernandez Cinetransformer’s managing director. “Now with full 3D capabilities this represents a powerful new tool for brand marketers.” The privately held Florida based Cinetransformer which circulates a fleet of mobile cinemas for experiential marketing campaigns was chosen for the promotional debut of the film at the San Diego event. Cinetransformer’s patented expansion trailer cinema on wheels became the venue for the film’s promotional debut at Comic-Con with an eight-minute video presented during the event. “The addition of 3D technology to the Cinetransformer will make it even more compelling both for feature length presentations as well as for total audience immersion for brand marketing training and promotion purposes ” Fernandez says. Cinetransformer www.cinetransformer.com
