Pacific University Opens World’s First 3D Vision Performance Eye Clinic

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Fri, 10/14/2011 - 20:00 -- Nick Dager

Pacific University’s College of Optometry in Beaverton Oregon has opened the world’s first 3D performance clinic. The Pacific EyeClinic Beaverton is the sixth full-service vision care clinic operated by the University. “The 3D Performance Eye Clinic is the first-ever clinic that specializes in diagnosing and managing the eye and health-related symptoms related to viewing 3D electronic displays ” says Dr. Jim Sheedy director of Pacific’s Vision Performance Institute a research arm of the College of Optometry. Housed inside Pacific EyeClinic Beaverton the 3D Performance Eye Clinic is equipped to diagnose and treat eye coordination problems that affect 3D vision. It employs state-of-the-art technology including a movie theatre for one to measure the performance of binocular vision performance (both eyes working together). The virtual 3D environment provides many unique challenges to the visual system including vision and vertigo-related symptoms Sheedy says. There is much yet to be known about the interaction between the human visual system and the virtual 3D environment created by 3D displays. The clinic offers treatment including prismatic and 3D polarized prescriptions which allow patients with 3D difficulties to comfortably view 3D as they never could before.” THX provided nearly $40 000 in THX-certified products to the clinic. John Dahl THX’s senior fellow and director education says that while studies have shown that “3D doesn’t cause vision problems it actually can reveal vision problems.” There is a decent chance that children especially who have trouble viewing 3D could have underlying problems with their vision and should be checked by an eye doctor. Dr. Sheedy says the VPI has worked closely with the American Optometric Association and the [email protected] Consortium – a group of audio-video industry leaders – to explore public health issues associated with viewing 3D and to develop policies to ensure both the health and enjoyment of end users. In addition to 3D vision treatment Pacific EyeClinic Beaverton provides comprehensive eye services to patients including primary care contact lens fitting treatment of eye infections glaucoma and cataract management visual field testing retinal photography and imaging and emergency eye care services. University optometry students – supervised by licensed optometrists who are also faculty members – perform eye examinations. Dahl says talks are ongoing to create similar clinics in partnership with other universities around the country.
                                             Intel Nike and Planar Systems were also instrumental in contributing to the project ,2788
Yelmo Cines First All-Digital Exhibitor in Spain,2011-10-15,Yelmo Cines has become Spain’s first exhibitor to become 100 percent digital. Following last year’s announcement that Arts Alliance Media were to digitize Yelmo’s entire circuit all 402 screens in 34 sites across Spain are now equipped with DCI-compliant digital equipment including 193 screens outfitted with RealD 3D screens. Arts Alliance Media and Yelmo Cines have been working together on the digital cinema rollout since 2008 when AAM installed digital equipment in five screens of Yelmo’s new Izla Azul complex in Madrid. Fernando Évole CEO of Yelmo Cines says “In Yelmo Cines we’ve always bet on innovation and the best technologies available on the market because we believe our audience deserve to have the best cinema experience possible. With this latest move we´re able to provide unsurpassed image and sound quality thanks to being the first Spanish exhibitor to be 100 percent digitized.” Howard Kiedaisch CEO of Arts Alliance Media says “Working with Fernando and the team at Yelmo over the past three years has allowed us both to learn a great deal and benefit from each other’s digital experience and we’re delighted that they’ve been proactive and enthusiastic enough to be the first fully digital cinema chain in Spain.” Enrique Martínez technical director of Yelmo Cines says “To install 402 screens in 12 months has been made possible through hard work by AAM Kelonik and all departments at Yelmo and we’ve achieved our goal and are very proud to be the first 100 percent digital chain in Spain. The quality of service from AAM and Kelonik has meant a seamless installation period and we look forward to working with them to maintain our new equipment to the highest standards.” Guillaume Thomine-Desmazures sales manager for AAM in Spain adds “It’s been a great experience working with Yelmo to achieve this digital cinema first in Spain and we look forward to continuing to work with them to ensure they can reap all the benefits of digital cinema across their whole circuit.” The installation and maintenance of the screens was carried out by AAM in conjunction with local Spanish integrator Suministros Kelonik. Tomás Naranjo CEO from Kelonik says “For Kelonik it has been a real challenge to complete this roll out with Yelmo and AAM in record time. Only the very close collaboration and the great professionalism of both companies made it possible to achieve it with the highest standard of quality.” All sites are equipped with AAM’s theatre management system and library management server. All sites have also been equipped with satellite systems from AAM’s partner Arqiva allowing them to show live events and also to receive features and trailers via satellite directly into their servers. Yelmo recently participated in the first transmission of a feature film via satellite in Spain when A Contracorriente’s release El Caso Farewell was distributed this way by AAM to sites across the country. Arts Alliance Media has previously achieved several European digital cinema firsts including the first circuit in France to be fully digital (CGR Cinemas – 400 screens) the first circuit in the UK to commit to being fully digital (Cineworld – 790 screens) and the largest digital cinema rollout in Italy (The Space) all contributing to a total of more than 3000 signed screens as well as many content distribution firsts across Europe. Arts Alliance Media www.artsalliancemedia.com ,2789
32nd American Film Market Convenes November 2-9,2011-10-15, The 32nd American Film Market will screen 395 motion pictures including 65 world premieres and 295 market premieres for thousands of buyers and industry professionals from 70 plus countries. Jonathan Wolf AFM managing director and executive vice president of the Independent Film & Television Alliance made the announcement.  The 2011 AFM will take place November 2-9 in Santa Monica California.
  Films making their world premieres include A Gang Story starring Gérard Lanvin and Tchéky Karyo (Gaumont); Bad Karma starring Ray Liotta Dominic Purcell and Rhona Mitra (Screen Media); Columbus Circle starring Selma Blair Amy Smart Giovanni Ribisi and Kevin Pollak (Lightning Entertainment); Nobel’s Last Will starring Malin Crépin Björn Kjellman and Leif Andrée (Zodiak Rights); Snowflake the White Gorilla starring Elsa Pataky and Pere Ponce (Filmax International); Special Forces starring Diane Kruger Djimon Hounsou and Benoit Magimel (StudioCanal); and The Expatriate starring Aaron Eckhart and Olga Kurylenko (Essential Entertainment).
 
 Among the 295 films set to make their market premieres are: A Dangerous Method starring Keira Knightley Viggo Mortensen and Michael Fassbender (HanWay Films); Albert Nobbs starring Glenn Close Mia Wasikowska and Aaron Johnson (WestEnd Films); Bernie starring Jack Black Shirley MacLaine and Matthew McConaughey (Hyde Park International); Dark Horse starring Justin Bartha Selma Blair Mia Farrow Jordan Gelber and Christopher Walken (Goldcrest Films International); Detachment starring Adrien Brody Marcia Gay Harden James Caan Christina Hendricks and Lucy Liu (Celluloid Dreams); Edwin Boyd starring Scott Speedman Brian Cox Kelly Reilly and Kevin Durand (Myriad Pictures); Face to Face starring Luke Ford Vince Colosimo Sigrid Thornton and Matthew Newton (Jinga Films); George Harrison: Living in the Material World starring Paul McCartney and Terry Gilliam (Exclusive Films International Limited); Hick starring Blake Lively Chloë Grace Moretz Eddie Redmayne Alec Baldwin and Juliette Lewis (Content); Killer Joe starring Matthew McConaughey Emile Hirsch Thomas Haden Church Juno Temple and Gina Gershon (Voltage Pictures); Le Skylab starring Julie Delpy and Eric Elmosnino (Films Distribution); Loosies starring Peter Facinelli Jaimie Alexander Michael Madsen Vincent Gallo and Joe Pantoliano (CMG - Cinema Management Group); Lucky starring Colin Hanks Ari Graynor Jeffrey Tambor and Ann-Margret (ICAP Media); and Michael starring Naseeruddin Shah Mahie Gill and Purav Bhandare (Fortissimo Films).

 Other Market Premieres include Peace Love and Understanding starring Jane Fonda Catherine Keener Elizabeth Olsen Chace Crawford Jeffrey Dean Morgan and Kyle MacLachlan (Voltage Pictures); Rampart starring Woody Harrelson Sigourney Weaver Robin Wright Steve Buscemi Anne Heche Cynthia Nixon and Ice Cube (Sierra/Affinity); Seven Days in Utopia starring Lucas Black Robert Duvall and Melissa Leo (Mission Pictures International); Shame starring Michael Fassbender and Carey Mulligan (HanWay Films); Shaolin starring Andy Lau Nicholas Tse Bingbing Fan Jing Wu and Jackie Chan (Emperor Motion Pictures); The Flying Machine starring Heather Graham and Lang Lang (Distribution Workshop); The Woodsman and the Rain starring Shun Oguri and Koji Yakusyo (Kadokawa Shoten Co. Ltd.); Twixt starring Val Kilmer Bruce Dern and Ben Chaplin (Pathé International); Vamps starring Alicia Silverstone Krysten Ritter and Sigourney Weaver (Parlay Films); Take This Waltz starring Michelle Williams Seth Rogen Luke Kirby and Sarah Silverman (TF1 International); The Deep Blue Sea starring Rachel Weisz Tom Hiddleston and Simon Russell Beale (Protagonist Pictures); The Lady starring Michelle Yeoh and David Thewlis (EuropaCorp); The Sorcerer and The White Snake starring Jet Li Eva Huang Raymond Lam and Charlene Choi (Distribution Workshop); Warriors of the Rainbow: Seediq Bale starring Lin Ching-Tai Umin Boya Vivian Hsu and Masanobu Ando (Fortissimo Films); and You May Not Kiss The Bride starring Katharine McPhee Dave Annable Rob Schneider Mena Suvari and Kathy Bates (Showcase Entertainment Inc.).
 
 This year 27 films will be presented in 3D.  Additionally 54 plus films not listed in The Film Catalogue will have their world or market premieres during AFM. Their respective companies will announce those films on the eve of the market.  Independent Film & Television Alliance www.IFTA-online.org ,2790
Assimilate Opens Office in India,2011-10-15,Assimilate has established a sales and technical support division in India. The company has also extended its reseller network and appointed new Authorized Training Centers covering key filmmaking and broadcast markets across the country for its Scratch Six and Scratch Lab file-based workflow products. The company says the initiative underscores Assimilate's commitment to supporting the burgeoning broadcast and Bollywood filmmaking industries in India. The new division is led by Prasenjit Sengupta who joined recently as director of sales for India. Sengupta's role is to oversee the expansion of the company's sales channels and to strengthen customer services across the country. Assimilate has also recruited Arun Kumar who will provide training and technical support services in conjunction with the company's expanding network of resellers. The launch of the new Indian base comes in response to an intensive growth period after the successful launch of Scratch Six and Scratch Lab on Mac OS X and Windows 7. Priced at $17 995 Scratch Six is a digital cinema and broadcast finishing tool for Red and high-end digital workflows. Scratch Lab is a comprehensive end-to-end digital system for the review versioning color correction conform and deliverables of dailies created during production or the VFX process and is priced at $4 995. Scratch Six and Scratch Lab customers in India include Reliance MediaWorks Prime Focus QLab Gemini Industries & Imaging and Maya Digital Studios. Assimilate 's Indian resellers have been selected for their particular expertise in PC and Mac workflows and include CineWeb Technologies and RSG in Mumbai CMS in Kolkata Sniper in Chennai and Conquer in Hyderabad. India is a big and rapidly evolving market and Assimilate has already achieved considerable success with sales of Scratch Six and Scratch Lab into many leading companies says Sengupta. As new boutique post-production houses spring up and filmmakers transition to file-based digital workflows the price/performance advantages delivered by Scratch Six and Scratch Lab are incredibly compelling. Establishing a customer-focused base a country-wide network of resellers supporting PC and Mac-based facilities and in-depth training facilities are clear signals of Assimilate 's commitment to the Indian market. Sengupta joins Assimilate with more than twenty years of success in media and entertainment software and hardware sales. He is well known in the broadcast and post-production communities across India and brings extensive knowledge of file-based workflows for DI high-end VFX and restoration. Before joining Assimilate Sengupta was sales director at Benchmark Micro Systems a reseller of high-end systems for the moving image industry. Prior to that he worked in sales at Aditya Infotech Apple Tata Elxsi Rahul Commerce and Nucomp Infotech. Over the course of his career Sengupta has driven significant revenue growth in key accounts such as Ramoji Film City Famous Studios QLab Reliance MediaWorks and Prime Focus. Kumar has joined Assimilate from Benchmark/Kit Digital where he was responsible for technical demonstrations training and building customised high-performance workstations. Kumar's broad expertise features SAN/NAS storage and networking solutions for high-end post house and broadcasters including Gemini Industries & Imaging as well as Prime Focus Technologies. Assimilate www.assimilateinc.com ,2792
Binocle Tests Phantom Flex 3D at Alga Panavision France,2011-10-15,At the invitation of Alga Panavision France Binocle recently conducted a 3D workshop at an open house in Aubervilliers.  The theme was shooting high-speed stereoscopic footage using the Vision Research Phantom Flex camera. Alga Panavision made available two Phantom Flex cameras in order to assess the viability and performance for this type of usage.  Both cameras were equipped with optical Master premium Zeiss 25 mm and were mounted on a Binocle Brigger III stereoscopic rig.  The resulting two video streams were managed by Binocle’s visualization software Disparity Tagger and were fed to two 46-inch TV screens.  An Astro 3D tilt complemented everything. Vision Research’s in-house software for Phantom on the PC was then handling the triggering of cameras and allowed users to choose specific sequences amongst the different saved rushes for playback. Céline Tricart stereographer on this operation said “We have not encountered any major problems regarding synchronization as have been observed at these speeds in the past.” The simplicity of storage of the video streams was well received; previous tests required the use of heavy computer equipment for recording. The two Phantom Flex cameras were each equipped with a Cinemag which included a 512 GB hard drive. Once saved and without proxy synchronized images were immediately available and viewable at 25 100 or 300 frames/sec. Spilling liquid spinning hair shooting confetti and other various scenes were filmed at a speed of 300 1000 and 2564 frames per second the maximum speed of the Phantom Flex RAW in HD format.  The camera can reach up to 10700 images at lower definitions. ,2795
Canon Opens Hollywood Professional Technology and Support Center ,2011-10-15,Canon has opened the Canon Hollywood Professional Technology and Support Center to better serve its film and television production clients. The office located on the historic Sunset Gower Studio lot in Los Angeles is designed to provide a local site to foster support research service and training for Hollywood’s thriving entertainment industry.  “We want to offer a one-stop shop where our clients can come to ask questions and explore our various products with the help of our highly qualified technical and engineering staff members. The Canon Hollywood Professional Technology and Support Center provides a well-equipped venue for working with professionals in a range of imaging industries from film and television production to still imaging and professional output ” saysYuichi Ishizuka executive vice president and general manager Imaging Technologies and Communications Group Canon U.S.A. Comprehensive product repair services for Canon professional products will be available in the new Hollywood facility starting in late 2011. On-site repair operations will include two camera body and lens adjustment rooms. The Canon Hollywood Professional Technology and Support Center will also serve as a field extension of Canon’s Research and Solution Engineering Department dedicated to ensuring that current and future products meet or exceed the demands of our clientele. As a local research and development center staff will assess market demands and expectations for new professional imaging technology and look to build them into future product generations and customer support provisions. ,2797
Carmike Opens BigD Theatre in Missoula Montana,2011-10-15,Carmike Cinemas has opened its latest BigD digital theatre at Missoula Montana’s Carmike 10 to be renamed the Carmike 12 after the complex expansion and renovation to 12 auditoriums seating more than 2 000 people. We're providing the ultimate entertainment experience that centerpieces large format Digital with bigger screens bigger and better sound and luxurious in-theater seating for cutting edge presentation and the definitive enjoyment of our audiences says David Passman Carmike's president and CEO. A special opening night of movies throughout the expanded complex will be presented on October 20th to benefit the Missoula Food Bank and the Poverello Center and promoted by area radio and television stations. Admission to the event will be only $5 and drinks popcorn and candy will be $1 each with all proceeds going to benefit the two charities. The new auditorium will include a wall-to-wall screen measuring 62 feet wide and nearly three stories tall the latest in 7.1 surround sound and digital projection of both 2D and 3D features. The theatre features a Christie Brilliant 3D flash projector and a custom QSC Digital audio system tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1. The success of 3D releases for features like Avatar Cars 2 Transformers Dark of the Moon and the record-breaking re-launch of The Lion King in 3D proves that audiences are excited about and enjoy the new digital experience and are demanding it says Passman. These early successes will no doubt persuade producers to release more movies in this format and with the BigD experience in either 3D or 2D digital Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level. Whether it is a movie concert sporting event motivational speaker or church service patrons will find 'BigD' placing them at the heart of the event says Terrell Mayton Carmike's director of marketing. Carmike Cinemas www.carmike.com ,2798
Cinedigm Sets Own Digital Installation Record in the Past Quarter ,2011-10-15, Cinedigm Digital Cinema says it installed 1 427 screens in the company’s last fiscal quarter marking the biggest quarter in the company’s history for digital cinema installations. The next highest quarter was the preceding quarter with 642 screens.  In total the company has signed 9 667 digital screens for deployment and has installed nearly 8 000 total digital screens with 154 exhibitors nationwide. Close to 100 Cinema Buying Group members are included in these numbers with nearly half of the companies that Cinedigm has signed deals with being exhibitors that have 10 or fewer screens. Cinedigm is responsible for the conversion of the vast majority of exhibitors that are converting to digital and many vendor partners contributed to this accomplishment especially NEC and Ballantyne Strong that combined to install over 600 systems for Marcus Theatres in the quarter.  

 “With just under 12 months remaining before the end of our rollout we are seeing an extraordinary increase in the number of exhibitors coming to us to sign deployment agreements ” says Chuck Goldwater president Media Services Group.  “As we have done with so many exhibitors already both large and small in size Cinedigm will continue to do everything we can to help everyone we can with signing agreements getting financing ordering equipment and lining up installation and service resources.  Together with our invaluable equipment vendor partners and our many local dealer and service partners across the country we will continue to give as many exhibitors as possible the opportunity to be included in the digital future of our industry.” 

 Theatres across the nation are fully realizing the benefits of digital cinema and Cinedigm is the trusted partner of NATO's Cinema Buying Group ” says John Fithian president of the National Association of Theatre Owners. “These momentous milestones reinforce to our members that the time to go digital is now.” Cinedigm www.cinedigm.com