Nominations are now open for the second annual Catalyst Award to be presented during CinemaCon the official convention of the National Association of Theatre Owners which will take place March 28-31 2011 at Caesars Palace in Las Vegas. As the motion picture exhibition industry moves further into the second decade of adopting digital technology Digital Cinema Report created the Catalyst Award to honor the independent exhibitor who best demonstrates the full capability flexibility and promise of digital cinema. Anyone in the industry is eligible to make a nomination. As the motion picture exhibition industry moves further into the second decade of adopting digital technology Digital Cinema Report created the Catalyst Award to honor the exhibitor who best demonstrates the full capability flexibility and promise of digital cinema. Digital cinema technology is revolutionizing not just how people see movies at their local theatres but is dramatically changing the kinds of things they see in theatres. When most people think of digital cinema they usually think of 3D and movies like Avatar. That wasn’t possible a decade ago. But the technology also enables theatres to show other kinds of programming. Now the choices include concerts sports opera political and cultural events and increasingly events that can truly enrich a community. Galaxy Theatres was named the winner of the first Catalyst Award in particular because of a free event it held in 2009 during which more than two thousand children and educators gathered at Galaxy Theatres in Gig Harbor Washington to participate in an all digital Day in Space which featured a live twenty-minute question-and-answer session between students and Expedition 18 astronauts Mike Fincke and Sandra Magnus aboard the International Space Station. Contact the publisher to nominate an exhibitor or to inquire about becoming a Catalyst Award sponsor. Digital Cinema Report.