National CineMedia has named Scott Felenstein to the role of executive vice president and chief revenue officer in time to kick off the 2017-18 Upfront season. He joins NCM from Discovery Communications where he spent the past 17 years rising through the ranks in various management positions.
Felenstein most recently served as executive vice president, national advertising sales, overseeing advertising sales for the company’s portfolio of networks across all platforms, along with managing relationships with top agencies and clients across the marketplace. He was previously senior vice president, advertising sales for Discovery Channel, Science Channel, American Heroes Channel and Velocity.
“Scott is a highly knowledgeable expert in the advertising, digital media and television broadcast industries with more than 25 years of experience in sales management, business development, marketing and agency relations, which will be crucial as we continue to ramp up our competition for media dollars in the premium video and digital media marketplace,” said Cliff Marks, president of National CineMedia. “He’s a dynamic manager who truly understands what motivates both media buyers and sellers, and he’s just the person to help inspire our NCM team to new heights as we evolve to become not just the best cinema network in the country, but a leading media company as well.”
Felenstein joined Discovery in 2000 as an account executive for Animal Planet, Travel Channel, Discovery Health, and the company’s emerging networks. He was promoted to vice president in 2001 and then to senior vice president in 2005. Before joining Discovery, Scott held several positions in digital ad sales at [email protected] and worked as an Account Executive at CBS Sports. His career in advertising began on the agency side as an Assistant Network Buyer at Ogilvy and Mather and later as a Network Buyer at Bozell, Kenyon, Jacobs & Eckhardt.
Felenstein was named as one of Broadcasting & Cable’s Next Wave of Leaders in 2013. He holds a B.A. in Communication from the State University of New York Albany.
National CineMedia http://www.ncm.com