National CineMedia has appointed Andrew J. England, former executive vice president and chief marketing officer of MillerCoors as chief executive officer and director, effective immediately. As previously announced, concurrently, Scott N. Schneider, the company’s lead director, has been appointed chairman of the board. Current chairman, CEO and president Kurt C. Hall will retire and serve as an advisor to the board and CEO in a 24-month consulting role.
“The Board conducted an extensive and strategic search process to identify the right person to build on NCM’s past success and take advantage of the unprecedented growth opportunities that lie ahead for the Company – Andy is that person,” said Scott N. Schneider, chairman of the NCM board. “Andy is a proven leader with significant media and marketing expertise and a deep understanding of the changes that are taking place in the media marketplace and the opportunities they present for NCM. Throughout his career, he has demonstrated an impressive ability to grow brand share, set innovative strategies and drive profitable growth. I am confident that under his leadership, NCM will continue to improve its value proposition to marketers and enhance its market position to drive value for our shareholders, employees and affiliated theatres.”
“I’m excited to join one of the strongest millennial networks in the country at a time when the entire video landscape is shifting and brands are seeking stronger and more secure video solutions,” said England. “NCM is one of America’s premier 18-49 video networks and is highly regarded as the largest cinema digital distribution network with a strong and expanding theatre circuit and advertising client relationship base. I look forward to working with NCM’s exceptionally talented team and our theatre circuit network partners to build upon the Company’s strong foundation and accelerate its success for years to come.”
Schneider added, “On behalf of NCM and the board of directors, I want to thank Kurt for his many years of dedication and contributions to the company as one of its original founders. We wish him well in his future endeavors and look forward to benefitting from his expertise as a consultant to the company.”
During England’s nearly 10-year tenure at MillerCoors, he built new brand architecture, led a 200-person marketing department, revamped the go-to-market strategy for classic brands such as Coors Light and Miller Lite, broadened the company’s reach in social and digital media, and created sponsorship deals with major sports franchises that allowed MillerCoors to compete effectively in a rapidly fragmenting media marketplace.
National CineMedia http://www.ncm.com