NCM to Host Second Annual Upfront Presentation

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Wed, 03/13/2013 - 20:00 -- Nick Dager

Taking its place among the top national networks once again NCM Media Networks will host its second annual upfront luncheon presentation event at New York City’s AMC Loews Lincoln Square movie theater on May 15. At the event filmmaker Guillermo del Toro director of box office hits including Pan’s Labyrinth and Hellboy will give the audience an exclusive first look at his much-anticipated summer sci-fi action adventure Pacific Rim including never-before-seen footage from the Warner Bros. Pictures and Legendary Pictures movie. In an increasingly fragmented media environment NCM Media Networks offers blockbuster opportunities for brands to reach over 700 million moviegoers a year. NCM is America’s number one network on weekends consistently ranking higher than most TV and cable networks on Fridays and Saturdays. For advertisers NCM’s FirstLook pre-show program is a unique video option that features the reach of broadcast and the highest levels of DVR-proof big screen engagement. Coming off a year of record box office and movie attendance 2013 is poised to be another big year on the big screen. “Cinema rules the weekends when TV viewership is lowest ” said Cliff Marks president of sales and marketing with NCM Media Networks. “With some of the best engagement recall and likeability in the media business cinema is the one place where marketers know that their ads will be seen providing the perfect complement to their traditional TV media plans. After the spectacular turnout we had at our first upfront event last year I’m proud to present the sequel.”