Muvico Theatres one of the earliest adopters of Sony digital cinema 4K technology has completed the current phase of its digital conversion. The exhibitor now has five theatres equipped with Sony 4K digital cinema technology for a total of 89 screens of which 17 are outfitted for 3D by combining Sony’s single-projector 3D lens system with RealD 3D technology. Muvico’s locations have had great success with 3D screenings and the exhibitor is gearing up for the heavily anticipated release of Sony Pictures’ Kenny Chesney: Summer in 3D. In addition to 3D Sony’s Digital Cinema Solutions and Services group has actively provided Muvico’s locations with alternative content programs focused on in-theater gaming and digital cinema music events. Muvico successfully led a Sony PlayStation gaming in-theatre event at two key locations Chicago and Los Angeles for the gaming title Uncharted2: Among Thieves. Following the game event Muvico also participated in the pilot Digital Music Series hosting a special live appearance of band members from Creed at its West Palm Beach location to screen the band’s DVD prior to release date. The DVD screening premiered at 139 theatre locations and the event provided a rare opportunity for Muvico attendees to meet the band prior to the screening and participate at the theatre. “Muvico is more than just a ‘movie theater chain ’ it’s a total entertainment company ” says Gary Johns senior vice president of Sony’s digital cinema division. “Its vision for the modern movie theater is far-reaching and extends beyond the auditorium and into the lobbies restaurants and more. They are pioneers in the effort to create movie theaters as ‘digital destinations.’ We’re thrilled to be working with such a groundbreaking organization providing them with the best technology foundation as they move forward with their 4K digital conversion.” The DCSS group’s focus is to install Sony 4K projection technology in addition to providing integration installation maintenance and technical support. “Muvico continues to be at the forefront of technology utilizing Sony 4K projection to provide the highest definition in cinema ” says Hal Cleveland president and CEO of Muvico. “Sony has leveraged its entire breadth of resources to help us offer diverse alternate content programming enhancing what is already a unique movie-going experience.” Muvico locations continue the exhibitor’s Premier Concept of “drink dine and watch ” offering such services as VIP reserved seating for guests 21 years and older complimentary popcorn and Bogart’s full-service restaurant and bar while enjoying the latest movie in Sony 4K technology.
