MoviePass has named former product leader at Spotify, Viacom and Comcast, Mike Berkley chief product officer. Berkley’s role at MoviePass will be to lead the product strategy and vision for the MoviePass service, as the company continues its efforts to grow its subscriber base and expand technology integrations with exhibitors and other partners.
"MoviePass is one of the most exciting companies to emerge in the entertainment industry in recent years,” said Berkley. “Just as Netflix has ushered in a renaissance for TV, MoviePass is on the path to do the same for theatrical movies."
Under Berkley’s guidance, the product and technology teams will continue developing the MoviePass service, platform, and methods for harnessing consumer behavior intelligence to create a more deeply customized and valuable end-user experience. He was most recently senior vice president of product management at Viacom, responsible for new digital products, mobile apps, video, monetization, data, and content management platforms used globally by Comedy Central, Nickelodeon, MTV, BET, Paramount Pictures, and others.
“Mike is going to be an incredible asset to MoviePass and we plan to make him an integral part of our long-term innovation strategy,” said Mitch Lowe, CEO of MoviePass. “He has the perfect array of skills to drive technological improvements in our platform and to keep our product in sync with our business goals.”
MoviePass is a majority-owned subsidiary of Helios and Matheson Analytics.
“We are putting together the A-Team for our core technology, and this will be critical during the next phase of our growth,” said Ted Farnsworth, CEO of HMNY. “Mike is the talent we need to make sure MoviePass has the right toolset to help innovate and grow the company.”