More2Screen to Distribute World’s First 3D Nutcracker Ballet to Digital Cinemas Worldwide

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Mon, 08/13/2012 - 20:00 -- Nick Dager

More2Screen has been appointed by EuroArts Music to distribute the Mariinsky Theatre’s The Nutcracker In 3D – the world’s first 3D Nutcracker ballet – to digital cinemas worldwide starting in November.

 This is the third 3D ballet distributed by More2Screen following on from the Mariinsky Theatre’s Giselle In 3D in 2011 (the first 3D ballet) and in 2012 Matthew Bourne’s Swan Lake In 3D which continues to delight audiences as it rolls out worldwide. 3D is the perfect medium for dance as it illustrates the space between the dancers as well as bringing the viewer right into the performance – a truly immersive experience.   

 Under the leadership of artistic director and conductor Valery Gergiev the Mariinsky Theatre was the first ballet company to embrace 3D technology. Working with EuroArts Music who have more than thirty years of experience in creating spectacular arts events for the screen The Nutcracker In 3D demonstrates the Mariinsky Theatre’s commitment to the synthesis of tradition with cutting–edge modernity.   

 Christine Costello managing director More2Screen said We are thrilled to be working with EuroArts Music and the Mariinsky Theatre again on this superb 3D production. It is a privilege to add the world’s first 3D Nutcracker to our portfolio of special events for digital cinemas.   

 Bernd Hellthaler CEO and executive producer of EuroArts Music says of the collaboration with More2Screen “With their impressive track record in distributing alternative content to exhibitors across the globe and previous experience with 3D ballet productions More2Screen is the ideal partner to work with us on the release of the world’s first 3D Nutcracker.”