Mitsubishi Digital Electronics America is rolling out an innovative cinema 3D ad campaign to promote its 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30-second 3D spot is Mitsubishi’s first foray into cinema advertising and is a part of its integrated in-theatre marketing push – including retail coupon handouts and an exit sampling program. The spot is airing in front of the 3D movie Legend of the Guardians and will be featured prominently within Screenvision’s Premium Pod through November 11th. “We’re proud that Mitsubishi has chosen Screenvision to showcase their first ever in-cinema 3D campaign for the new 3D Television’s. Screenvision’s Premium Pod will provide Mitsubishi with broad national coverage and help engage consumers in a creative way to connect with the Mitsubishi brand ” says Michael Chico executive vice president sales marketing and research Screenvision. “Screenvision’s in-theatre 3D advertising program provides Mitsubishi with the optimal avenue to target prospective 3D TV buyers in a captive environment whilst they are immersed in 3D entertainment ” says Frank DeMartin vice president marketing at Mitsubishi Digital Electronics America. “Coupled with in-theatre couponing and a strong call to action we have designed a campaign to build awareness of Mitsubishi 3D DLP Home Cinema TVs and drive a targeted demographic of 3D movie lovers to retailers across the country.”
