ECCO Cine Supply and Service has reached an agreement with Turkish exhibitor Mars Cinema Group to install and service D-Box Technologies cinematic motion systems in two multiplex theatres in Istanbul. Under the agreement, ECCO will deliver a total of 80 D-Box motion seats to Cinemaximum Akbati, located in the up-and-coming northeast neighborhood of Instanbul, and Cinemaximum Akasya, situated in the university district on the Asian side.
The order consists of two technologically innovative D-Box systems. The first is the D-Box MFX 132-EU motion seat, which was specially created to suit the needs of European consumers with the help of Euro Seating, an internationally renowned company. Equipped with a modern shell, the seat offers both an intrinsic value and the durability required for sustained usage in a commercial environment. And the second part of the order is the D-Box VIP Recliner motion base, which adapts to the recliner seat for extra comfort, generating a more intense experience in a personalized, reclined position. In fact, the leg and back positions are electronically adjustable for the ultimate in relaxation. What’s more, D-Box utilizes elaborate electronics and wider surface movements to create even finer and more impulsive creative effects.
The installation should be completed by the end of July in time for the national movie premiere of Bourne. Additional locations are scheduled to follow at the end of 2016.
"We are proud to start our first project with Mars in D-Box and help build on their reputation for being at the forefront of the latest innovative developments in immersive entertainment technologies," said Markus Overath, international sales director at ECCO.
Claude McMaster, president and CEO of D-Box Technologies added: "Istanbul embraces two continents which makes it the perfect location to introduce D-BOX to Turkey. In our eyes, this truly immersive city and its people will be very appreciative of the latest trends in cinema viewing experiences."
"We are excited to implement D-BOX into our theatre concept for Cinemaximum. Over the past few years, we have continuously invested in technology trends to create new cinema experiences and we believe that D-BOX will be giving our patrons added value they will not want to miss," said Kurt Rieder, CEO of Mars Cinema Group.
ECCO Cine Supply and Service www.ecco-online.eu