Marquee Cinemas Joins National CineMedia’s Network

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Wed, 02/13/2013 - 19:00 -- Nick Dager

National CineMedia has entered into an affiliate agreement with Marquee Cinemas. Under the terms of the exclusive long-term agreement 18 Marquee Cinemas movie theaters with 173 screens and approximately 5.1 million annual attendees in 10 eastern states will join the NCM Cinema Network on March 1st. “The state-of-the-art digital theaters operated by Marquee are a great addition to our national theater network ” said Kurt Hall National CineMedia's chairman and chief executive officer. “Their prime theater locations many among the top grossing theatres in their respective markets have expanded our network into a number of new DMAs and strengthened our geographic coverage in several of our existing DMAs.  We look forward to working with Curtis and his team as we provide their patrons with our high-quality FirstLook pre-show and new programming from our NCM Fathom division.” “Marquee Cinemas is excited to join NCM Media Networks because it will greatly expand advertising opportunities for our clients in addition to providing enhanced entertainment options for our customers through their NCM Fathom Events network. We look forward to a long and successful relationship ” said Curtis E. McCall chief executive officer of Marquee Cinemas.