Marcus Theatres Signs Licensing Agreement with Cinedigm Subsidiary CDF2 Holdings

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Wed, 07/27/2011 - 20:00 -- Nick Dager

Marcus Theatres has signed a master license agreement with CDF2 Holdings a subsidiary of Cinedigm Digital Cinema to deploy digital cinema systems in approximately 630 first-run screens at 47 company-owned locations. The agreement includes 64 previously installed systems.  When completed digital projection technology will be offered at virtually all screens operated by Marcus Theatres. Installation of the first systems is currently expected to begin later this summer with the balance should be completed by the end of the year.   Under the terms of the agreement CDF2 Holdings will purchase the digital projection systems and license them to Marcus Theatres under a long-term arrangement. Cinedigm is responsible for structuring and implementing the underlying VPF agreements with the studios as well as administering the VPF program. “Marcus Theatres is proud to continue its long history of technological innovation and quality by entering into this agreement with Cinedigm to enable the conversion of our circuit to digital cinema and assure that our guests can experience the pristine visual presentations digital cinema offers.  The advantages for our guests will be brighter and better focused images and a consistently clear and steady picture with truer more vibrant colors whether they see a motion picture on its first showing or in its last week of exhibition ” says Bruce J. Olson president of Marcus Theatres.   “Marcus Theatres has been very diligent in evaluating their digital cinema options and we’re thrilled we were able to create a customized solution that works for them ” says Chris McGurk chairman and CEO of Cinedigm. “When I joined Cinedigm in January one of my main goals was to establish a long-term relationship with this leading theatrical exhibition company so I am personally thrilled that we were able to make this happen with the Marcus Theatres team and we look forward to a fast rollout so their audiences can enjoy the benefits of digital cinema as soon as possible.” “The installation of this new digital technology will give us the flexibility to schedule not just major Hollywood motion pictures but more 2D and 3D presentations of live and recorded non-film programming such as sporting events music Broadway plays and many more offerings in all of our markets ” says Olson.  Olson explained the rollout of digital cinema would also provide Marcus Theatres with the opportunity to increase the number of 3D screens the company will offer its guests in the future. Olson said additional providers of digital cinema technology and services will be announced shortly. Marcus Theatres