Marcus Theatres will acquire the former OmniMax Theatre located in the Duluth Entertainment Convention Center adjacent to the company’s 10-screen Duluth Cinema at 300 Harbor Drive. Marcus Theatres will convert the domed theatre which closed last April to a nearly 70-foot-wide UltraScreen auditorium. This will be the fourteenth UltraScreen in the company’s circuit. Construction on the project will begin shortly with an anticipated opening in late spring 2012. “The Duluth UltraScreen will be the ultimate visual entertainment experience featuring the latest MDX (Marcus Digital Xperience) technology from Marcus Theatres ” says Bruce J. Olson president of Marcus Theatres. “Audiences will see and hear the latest Hollywood blockbusters like never before. Imagine amazingly pristine incredibly sharp images projected on a wall-to-wall screen measuring almost 70-feet-wide and three-and-a-half stories tall. A 39 000 watt state-of-the-art 7.1 digital sound system featuring JBL’s Academy Award winning Screen Array speaker system will create an audio experience that delivers a totally new level of excitement ” Olson says. “Powerful MDX4K digital projection technology will present movies released in 4K in even higher resolution with more definition and depth. The MDX4K system will also be ready for films produced to take advantage of faster digital projection speeds for more dramatic special effects and impeccable camera shots. Every seat in the new UltraScreen auditorium will also be replaced with luxurious high-back memory-foam chairs designed for the ultimate in relaxation and comfort ” says Olson. DECC executive director Dan Russell says the DECC had been in negotiations with Marcus Theatres for several months to make this new attraction a reality. “There isn’t a better theatre operator in the country than Marcus Theatres and the DECC is pleased to help them expand on the great success they’ve had with the Duluth 10 as they transform the OMNIMAX Theatre into an UltraScreen auditorium ” he says. “This not only gives Duluthians and visitors an exciting new entertainment option it also ensures that the reuse of the former OMNIMAX Theatre will continue to help strengthen our downtown.”
