The 90-year-old Manor Theatre in the Squirrel Hill section of Pittsburgh Pennsylvania has chosen Sony Digital Cinema 4K projection technology for its transition to digital. The cinema originally built in the 1920s is a landmark building for the local community and was given its last significant upgrade by owner Rick Stern in 1992. Stern and his daughter decided that now is the time for a reincarnation of the theatre and have converted its four screens to Sony Digital Cinema 4K technology with one screen capable of 3D. The Sterns will also finalize the renovation of a new bar and concession stand and are looking at serving tapas style food in addition to the traditional popcorn offering. “The main renovation and remake of the theatre all started with the necessity to look at digital conversion ” says Stern. “We realized that if we were going to make that commitment to upgrading the technology we wanted to take it a step further and secure the theatre’s future for the next 10 years. We are very much honored to be bringing the Sony 4K digital technology experience to Manor Theatre and we are committed to being the best in providing a first-class viewing experience.” “Manor Theatre understands the value of offering movie-goers a unique cinema experience and the rollout of Sony Digital Cinema 4K technology at the Squirrel Hill location in Pittsburgh fits perfectly with the company’s vision ” says Christopher Simpson national account manager for Sony Electronics’ Digital Cinema Solutions Group. “4K content is continually being released by every studio and having a 4K infrastructure in place makes a destination theatre like Manor better prepared to continue delivering unparalleled immersive programming well into the future.”
