The creative content agency M3 Creative has named theatrical marketing producer David Yocum as partner/creative director of newly formed M3 Creative Trailers its motion picture advertising division. With the arrival of Yocum who joins M3 Creative Partners Andy Meyers Brad Baruh and Roman Perez the company says it is bolstering its involvement in theatrical campaigns for the major studios and independents. The new division follows M3’s recent expansion into independent film production with the creation of another division M3 Film. Yocum’s work encompasses trailer and TV campaigns for 300 Ocean’s Eleven Watchmen and The Matrix as well as every one of the Harry Potter films. Other trailer titles include Extremely Loud and Incredibly Close Rock of Ages and Crazy Stupid Love. Yocum has won multiple Key Art and Golden Trailer awards for campaigns including Sherlock Holmes The Curious Case of Benjamin Button Harry Potter and the Order of the Phoenix and 300. “Dave is an extraordinarily talented marketing producer who has played key roles in creating some of my favorite trailers and TV campaigns for blockbuster movies ” Meyers said. “At M3 we’re looking for the most creative independent marketing superstars out there and Dave fits that mold having earned a stellar reputation for his wide range of outstanding work across all genres. All of us at M3 are so excited to be building another key component of our expanding film operation.” Yocum said “M3 Creative is considered to be one of the best in the business. I’ve known these guys for years and when the offer came to launch and build a new trailer division at this groundbreaking company I jumped at the chance. We are creating something truly unique and special here and I look forward to all of the exciting opportunities that lie ahead.”
