Los Angeles post company Light Iron has expanded into the New York market acquiring all post-production facilities and resources of OffHollywood which is located in Manhattan’s Soho district. Terms of the transaction remain confidential. “OffHollywood is known in New York in the same way that Light Iron is known in Los Angeles – as a leader in emerging technologies and expert workflows that are changing everything about motion pictures ” says Light Iron CEO Michael Cioni. “Its founders Mark Pederson and Aldey Sanchez have built an impressive company that fully comprehends and embraces file-based workflow across production and post. As Light Iron absorbs OffHollywood’s post production operations we will push capabilities even further by bringing new talent and new technologies that the New York television feature and fashion markets haven't yet experienced.” With the acquisition of OffHollywood’s facility located on the eighth floor of 580 Broadway Light Iron NY is open for business immediately featuring a digital intermediates grading theater DI grading suites a digital lab and archive center. Cioni is relocating to New York to oversee the new operations. OffHollywood will continue as a production service company expanding its camera rental and support operations on the fourth floor of the same building. In addition OffHollywood will be the New York region’s exclusive provider of Light Iron’s award-winning Outpost Mobile Systems. “Light Iron is perfectly positioned to make a serious impact on the New York market. They have built a formidable West Coast presence and have continued to innovate and lead while many post companies have downsized ” says OffHollywood’s CEO Mark Pederson. “We have reached a new era in production where no camera package is complete without a tested post workflow. With this transaction OffHollywood has access to both Light Iron’s Mobile Systems and their expert team so we can equip our clients with the most advanced technologies and resources available anywhere.” Cioni says “I personally look forward to relocating to New York and bringing with me Light Iron's unique blend of creativity and technology. Our mission is to enhance the creative process for the television feature and fashion markets by continuing to be the leading architect of modern production and post production strategies.”
