Peppa Pig the popular kids program currently airing in the U.S. on Nick Jr. is making it to the big screen at more than 120 movie theaters nationwide through a partnership with Kidtoons. Throughout April participating theaters will screen a compilation of Peppa Pig episodes including the iconic Muddy Puddles show for young children and their families. Perfectly suited for a child’s first movie theater experience the special screenings of Muddy Puddles and Other Stories (60 minutes) are designed to introduce young children to the magic of the big screen. Families can enjoy the adventures of Peppa a loveable exuberant little piggy who lives with her little brother George Mommy Pig and Daddy Pig. Peppa’s favorite things include playing games dressing up days out and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa’s adventures always end happily with loud snorts of laughter! “We are proud to partner with Entertainment One to bring Peppa Pig to young audiences across the country ” says Debbie Dunn account director Kidtoon Films. “The series’ core values of fun laughter family and friends are the ideal fit for any preschooler’s first cinema experience.” Beloved by families in the U.K. since its debut in 2004 Peppa Pig launched in America in 2011 on Nick Jr. and has become a favorite among preschool audiences in the U.S. The aim of the partnership between Entertainment One and Kidtoons is to provide increased U.S. awareness of Peppa Pig drive viewership for the program on Nick Jr. support the launch of the new Peppa Pig DVD and introduce audiences to the new Peppa Pig website (www.peppapig.com) and Facebook page. To generate excitement Kidtoons will conduct select giveaway programs featuring Peppa Pig products with its theatre and influential blogger network. “We are extremely excited about the big screen debut of Peppa Pig and believe that the program will help create a magical first experience at the movies for young families ” says Andrew Carley head of licensing at Entertainment One. “We are confident that Peppa’s lighthearted laugh-out-loud approach to storytelling will resonate with American audiences.”
