Katy Loria Names President of Cinema Advertising Council

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Mon, 09/30/2013 - 15:38 -- Nick Dager

The Cinema Advertising Council has announced a new slate of officers and committee chairs and named Screenvision’s Katy Loria president and chairman. Effective October 1, the term runs through September 30, 2014.

“Coming off a summer box office that’s up 10 percent, it is an exciting time to fill this role,” said Loria, senior vice president, national sales at Screenvision. “Cinema is a unique and powerful platform for advertisers who want to attract hard-to-reach consumers, and I look forward to continuing the CAC’s mission to evangelize cinema and draw more attention to the opportunities it offers brands in all top categories spanning the market.”

Previously executive director of the CAC, Loria replaces Cliff Marks, president of sales and marketing at National CineMedia, who will now serve as executive director for this term.

They join returning officers Laura Adler (secretary) and Bob Brouillette (treasurer).

Committee heads for the new term include Adler, who returns as public relations chair; Sunil Soman, vice president, strategic insight and analytics at NCM, as chair of the research committee; and John McCauley, senior vice president, strategic alliances at Screenvision, as chair of the marketing committee.

Loria has nearly twenty years of experience in media sales, with eighteen spent at Viacom Networks. Prior to joining Screenvision, she was senior vice president digital sales and marketing for Nickelodeon, where she headed the digital advertising sales efforts for Nick's suite of sites, including Nick.com and NickJr.com. She previously served as vice president of TV ad sales and marketing, where she reported into Tricarico, and her consultative sales team developed media and marketing solutions for dozens of blue chip advertisers.

Marks is the president of sales and marketing at National CineMedia, a position he has held since 2002. Prior to joining NCM, he was senior vice president national sales for ESPN/ABC Sports from 1989-2002, and a network TV buyer at BBDO Advertising from 1984-1987. In 2010, he was identified as number 17 on the Mediaweek 50, which lists top executives in the advertising and media industry who “advanced innovation, revenue and influence for their companies.”

Brouillette has been a CAC officer since 2004. He is also NCM’s senior vice president of business development, where he forges new business partnerships with other entertainment and media companies and creates new media solutions for undeveloped NCM client categories. Prior to his time at NCM, Brouillette held several senior level positions throughout his 17 years in the media industry, including executive vice president, marketing and business development at Fanfare Media Works from 2000-2002; senior vice president, marketing and business and at News America Marketing from 1997-2000; and senior vice president, sales and marketing for SPAR Marketing Force from 1993-1997. He holds a BS from Iowa State University.

Adler is president of A&G Marketing Group and serves clients in both the for-profit and not-for profit sectors, including the CAC, which she’s managed since its inception in 2003. She worked at National Cinema Network for more than 18 years, where she started her career as an account executive in 1986. She was promoted in 1996 to vice president of marketing and public relations. Ms. Adler graduated with a BFA from Virginia Commonwealth University. She also serves on the Board of Advisors for Brainy Camps Association of Children’s National Medical Center.

Soman is vice president, strategic insight and analytics at NCM Media Networks. He oversees the day-to-day operations of the strategic insight and analytics team, focusing on media research support for NCMs national, regional, Interactive and mobile advertising sales teams. Previously, he served as senior director of strategic insight and analytics with NCM, a role he assumed in 2011. Prior to that, he had served as both a research director and manager with NCM. His past experience also includes work as a market research manager with Mansueto Ventures, assistant national broadcast media buyer with MPG, and presence marketing manager with Burly Bear Network, all in New York. A graduate of Duke University, he holds a Bachelor of Science degree in Economics.

McCauley is senior vice president, strategic alliances at Screenvision. Previously, he was the Principal of his own agency, Flying Tiger Enterprises, where the emphasis was connecting brands and media companies to new technology media, content and other emerging opportunities. Prior to Flying Tiger, McCauley was the CMO of CBS College Sports Network, the 24-hour college sports cable channel from CBS Sports. His areas of focus were branding, media, digital programming, online marketing and research. McCauley also has experience within the studio and exhibition community. He was executive vice president, global marketing partnerships for The Weinstein Company, where he worked on film and TV properties, including Project Runway, as well as the senior vice president, marketing and business development for Loews Cineplex Entertainment, where he led the Loew’s 2003 Centennial Celebration branding and revenue efforts. He holds a bachelor’s degree in Accounting from Kings College in Wilkes-Barre, Pennsylvania, and an MBA in Marketing from Vanderbilt University’s Owen School.

Cinema Advertising Council www.cinemaadcouncil.org