Iridas Announces Stereoscopic Native Workflow for Arri Alexa Cameras

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Sun, 08/29/2010 - 20:00 -- Nick Dager

Iridas has announced what it says is the industry’s first stereoscopic native workflow optimized for the Arri Alexa.  The company says the enables users to instantly review Alexa stereo footage in the field and experience real-time geometry alignment and color match in a true stereoscopic timeline.   It’s no surprise that the demand for 3D content from Hollywood blockbuster movies to immersive television documentaries is becoming a major driving force in our industry today.  However while the demand for content is there access to effective efficient and affordable technologies to create that content has been elusive says Lin Sebastian Kayser CEO of Iridas.  This feature represents the culmination of years of engineering and stereoscopic development expertise that has enabled a 3D production workflow that works flawlessly with the equipment our customers most want to work with like the innovative new Alexa cameras. In many ways our new Alexa cameras are a technological breakthrough and are redefining the limits of motion picture capture and real time workflows says Adrian Widera strategic and business development Arri. One of the ways we achieve our vision is by working with a network of partners who we know can extend the Alexa experience ultimately delivering a complete powerful digital production workflow. Iridas is a proven partner and provides a complement to enhance the real time stereoscopic production workflow that is in such high demand from our customers. Iridas www.iridas.com