iPic Theatres Installs Xpand 3D Systems

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Sun, 11/13/2011 - 19:00 -- Nick Dager

iPic Theatres has outfitted several of its locations with Xpand 3D cinema systems. The Xpand 3D systems are in use at the iPic locations in Scottsdale Arizona Glendale Wisconsin and the Gold Class Cinemas location in Pasadena California. “iPic Theaters transforms a typical hectic movie-going experience to one that provides comfort relaxation and choices and we take pride in providing quality services and unique food and beverages for a great night out ” says Mark Mulcahy vice president of marketing at iPic Entertainment. “At iPic guests can fully customize their movie-going experience. With two levels of reserved seating full menu of house-made easy-to-eat dishes and full bar iPic Theaters is the ultimate night out.” “We found Xpand at the time when cinemas around the world were starting to get into 3D and we found some limitations with passive 3D technology such as the requisite silver screen ” Mulcahy says. “We really liked the quality of Xpand’s 3D systems the picture quality is excellent and the light output is very good. It’s a lot brighter than the other systems out there.” We love the ability to play the movie downwards meaning we can use the Xpand system in one of our large rooms for the opening week of a film then relocate the film and the system to a smaller size room and then an even smaller room a few weeks after that ” he says. “That versatility is unique and makes the ownership of a 3D system that much more convenient.” “We appreciated that Xpand worked with any server so you’re not required to use only one brand of server with Xpand systems ” Mulcahy says. “It’s incredibly easy to use and the system is very ‘plug-and-play.’ Once the system is set up it doesn’t require a lot of attention.” iPic Entertainment www.ipictheaters.com