Imax Barco Agree to Seven-Year Exclusive Technology Partnership

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Mon, 02/13/2012 - 19:00 -- Nick Dager

Imax Corporation has selected Barco as its exclusive worldwide projection technology partner for its theatres for the next seven years.  In the first phase of the partnership the parties will integrate an enhancement of Barco’s existing Xenon-based projectors for use in Imax’s current backlog and new system signings. This will be available in the second half of 2012. Barco and Imax will co-develop laser technology – benefiting from Barco’s laser innovations and Imax’s licensed Kodak IP. Simultaneously the companies will work together exclusively to manage the transition from Xenon-based to laser-based projectors which could be deployed in 2013.
 “Being selected by IMAX as the exclusive supplier for the world’s most immersive cinema experience is a strong endorsement of our leadership in the digital cinema projection business ” says Wim Buyens senior vice president of Barco’s entertainment division. “This partnership will strengthen our position as the premium provider of state-of-the-art cinema technologies that provide the perfect match for every screen whether small or large. What’s more it will enable us to further ramp up our manufacturing scalability and to continue setting the standard for future technologies.”
 “As we continue to expand globally it is critical that our technology partner keeps pace with our ambitions around innovation and growth ” says Imax chief business development officer Robert D. Lister. “Barco is that partner. A leader in advanced digital and laser technology Barco is well known for its quality and integrity. We believe the result of this collaboration will further differentiate The Imax experience for consumers strengthening our value proposition for studios and exhibitors.” 
 Todd Hoddick vice president for the Barco entertainment division in North America says “We are honored to have been selected by Imax as their worldwide and exclusive digital projection technology partner. We are both excited and committed to bring the full weight of Barco’s operational excellence integrity and ability to deliver on the ideals of the Imax brand. Together we are determined to redefine the immersive cinema experience.”