Honda has started its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons. The campaign is part of a £1.3 million deal with cinema sales company Digital Cinema Media. The campaign for the environmentally friendly Insight began in Continental Europe last month and was created by Wieden & Kennedy. Digital Cinema Media signed Honda to a package that sees the 60-second ad shown across 2 500 screens and also in art house cinemas. The UK version of the ad was set to the song This Little Light of Mine by Berend Dubbe. The ad depicts a huge car park of Insights in the desert and in time with the music the car headlights create various images. DCM is also distributing postcards in 200 sites for four weeks across the UK.
