Hollywood’s Dolby Theatre will open with Brave Premiere

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Wed, 05/30/2012 - 20:00 -- Nick Dager

Disney•Pixar’s Brave will have its world premiere on June 18 marking the Grand Opening of Hollywood’s Dolby Theatre. The red-carpet event is a special presentation for Film Independent’s 2012 Los Angeles Film Festival. Premiering in Dolby 3D Brave is an epic tale set in the mystical Scottish Highlands where the film’s headstrong protagonist Merida is forced to discover the meaning of true bravery. The film hits theatres nationwide on June 22. “With a spirited heroine and enchanting setting in the ancient Scottish Highlands Brave represents some exciting firsts for Pixar ” said Ricky Strauss president marketing The Walt Disney Studios. “We are proud that the world premiere of ‘Brave’ will serve as the inaugural premiere at the new Dolby Theatre as part of the LA Film Festival a fitting way to launch Merida’s extraordinary adventure.” 
 According to Ramzi Haidamus executive vice president sales and marketing at Dolby Laboratories the 180 000-square-foot 3 400-seat Dolby Theatre will be a world stage for entertainment and a top venue for world premieres and launch events. “The world premiere of Disney•Pixar’s Brave in conjunction with the LA Film Festival is perfect for kicking off the next era for Dolby ” said Haidamus. “We are committed to creating the best entertainment experiences and now with the grand opening of the Dolby Theatre we are honored to host the best as well. This is the first of many exclusive and exciting events—from movie premieres to awards ceremonies—in which Dolby and our technologies will play a featured role.”

 Celebrating 18 years the Los Angeles Film Festival will make this special presentation available to Festival attendees with Platinum All-Access or Gold Passes. An additional Gala screening of the film will be held the next day at Regal Cinemas at L.A. Live for pass and ticket holders. “We are thrilled to present the world premiere of Brave a beautiful adventure story to our LA Film Fest audience ” said festival director Stephanie Allain. “As Disney•Pixar’s first film with a female protagonist it fits perfectly with our celebration of Women in Animation programming we’ll be holding during the Festival.”

 With its grand opening the Dolby Theatre is set to be a showcase for Dolby innovation including Dolby Atmos Dolby 3D and other new technologies for years to come. The Brave world premiere is sponsored by VisitScotland.
 Dolby Laboratories www.dolby.com