Alexis Nelson, co-founder and executive producer of Hoax Films will participate in a panel discussion entitled Creating CG and VFX in Commercials as part of The World Animation and VFX Summit on November 5th at the California Yacht Club in Marina del Rey, California. Nelson will discuss Hoax Films’ recent work for Guess, NBC, Chevrolet, Absolut and other brands, and how a boutique visual effects house can thrive in the fiercely competitive world of advertising.
The panel discussion will be chaired by freelancer writer Thomas J. McLean. Other panelists will include Robert Sethi, creative director of The Mill, and Ludovico Marenzi, managing director of Mackevision.
“Despite rising time and budget pressures, advertising continues to offer talented visual effects providers opportunities to do high quality, creative work,” says Nelson. “We believe that boutique providers, like Hoax Films, are the source of some of the best new work because of their flexibility, lower overhead and the creative freedom that give their artists.”
Nelson co-founded Hoax Films, with VFX director Rick Sander, in 2010. The company provides visual effects and post-production services for commercials, feature films, television, music videos, branded content and digital media. Its credits include music videos for Britney Spears, Katie Perry and Willow Smith, broadcast campaigns for The Smurfs and Game of Thrones, and the Spike TV series Deadliest Warrior.
Not yet 30, Nelson has been recognized industry-wide as an emerging and innovative leader. She began her career at Motion Theory, where she was involved in projects for Buick, Heineken, Tanqueray and John Hancock. She served as Visual Effects Producer for Deadliest Warrior, Spike TV’s most popular series, supervising a team of 30 artists. She also managed graphics, animation and visual effects departments for the Discovery series Bad Universe.
At Warner Bros., Nelson led CG production on short films for the United States President’s Emergency Plan for AIDS Relief. She is currently producing environmental films for SustainUS, a civil society group of United States delegates who are participating in the United Nations Framework on Climate Change Meeting of the 19th Conference of Parties. She holds a degree in Design Media Arts from UCLA and is a member of Women in Film.
Hoax Films http://www.hoaxfilms.com/