HDNet Sponsor of UFC Pay-Per-View Events at Cinedigm-Affiliated Theatres

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Mon, 02/13/2012 - 19:00 -- Nick Dager

HDNet was the official sponsor of four live 3D theatrical broadcasts of UFC Pay-Per-View events in 2012 at nearly 75 Cinedigm affiliated theatres. The sponsorship increased the network’s exposure for its MMA programming including promotion of Inside MMA. In addition HDNet personalities Kenny Rice and Bas Rutten had a noticeable presence during 30-minute countdown shows that aired in those theatres prior to the live broadcast of UFC Pay-Per-View events. This news comes on the heels of UFC and Cinedigm announcing late last year the plan to bring the fastest-growing sport in the world to Cinedigm’s affiliated 3D theatres across the country which include such circuits as Carmike Cinemas Rave Motion Pictures Kirkorian Theatres UltraStar Cinemas and Galaxy Theatres. “We’re giving fans the chance to watch UFC like never before – live and in 3D ” UFC president Dana White says. “We’re excited that HDNet will be the official sponsor of these 3D events with Cinedigm. It’s going to be a big year for the UFC and we can’t wait to give our fans the chance to see Pay-Per-View events live in theatres in 3D.” “HDNet has always been the go to source for MMA fans – from fights to news – and partnering with UFC and Cinedigm on 3D is a natural fit to HDNet's ongoing commitment to MMA ” HDNet Fights CEO Andrew Simon says.  “This sponsorship is just one of many new exciting and cutting edge additions to HDNet and Inside MMA in 2012 from a brand new studio to more live events exclusive highlights and on-site UFC coverage.”