The Grand Cinema in Hong Kong is installing Sony 4K digital cinema systems. With the completion of this project The Grand Cinema will have the highest number Sony 4K systems in Hong Kong. The Grand is the largest exhibitor in Hong Kong with 1 600 seats in twelve houses. “At The Grand Cinema we are driven to offer an immersive entertainment experience for our guests by offering the highest picture resolution of all available projection technologies. Implementing Sony’s 4K digital cinema solution enable us to offer an unrivalled state-of-the-art screening and best possible cinematic experience for movie-goers ” says Helena Young general manager The Grand Cinema. “4K is the future of cinema and it is here today sweeping across major cinemas around the world. As the only manufacturer of commercially available 4K resolution digital cinema projectors and the only manufacturer to provide the complete end-to-end cinema digital solution to exhibitors; SXRD 4K technology from Sony is leading the digital cinema revolution. We are glad that The Grand Cinema has chosen Sony as they move towards a digital future ” says Katsuhiro Masaoka general manager of business development division business and professional products Asia Pacific Sony Electronic Asia Pacific. With many cinemas upgrading to 4K the top Hollywood studios are increasing the number of movies given a 4K release including “The Green Hornet” “The Social Network” “The Karate Kid” “Salt” “The Other Guys” “Eat Pray Love” and “Burlesque”. There is a generous flow of content for 4K motion pictures currently and this will move towards becoming a major format in the near future.