GoPro Goes Underwater for Rip Curl

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Fri, 10/14/2011 - 20:00 -- Nick Dager

GoPro was used to create a new video for international surf brand Rip Curl that uses the first ever mobile waterproof 48-camera array to capture never-before-seen perspectives of two-time world champion surfer Mick Fanning doing what he does best in the warm waters of the South Pacific. The video was used for Rip Curl’s upcoming marketing campaign for its Mirage Boardshort. Additional videos for the Rip Curl campaign featuring this new GoPro Array technology will showcase Rip Curl surfers Owen Wright Matt Wilkinson Dillon Perillo and Dean Brady. “At GoPro we’re always looking for new ways to use our cameras new ways to leverage them to do something that’s never been done before in digital imaging ” says Nicholas Woodman founder and CEO of GoPro.  “As an example GoPro is the first consumer camera company to enable people to combine multiple like-cameras together to form a new type of camera. We first did it with our 3D Hero System which allows you to combine two GoPro cameras together to form a 3D camera and now we’re experimenting with combining 48 cameras into a unique multi-camera array that enables entirely new forms of content capture.  The results are stunning and it’s another great example of how the HD Hero truly is the world’s most versatile HD camera.” After GoPro's release of its 3D system in April GoPro teamed up with Tim and Callum Macmillan known as The Brothers Slice to create a handheld underwater camera array system for the Mirage campaign launch.

“We are always looking to lead the way when it comes to camera array effects and identifying new ways to push the limits for creativity and to acquire unique shots ” says Tim Macmillan of Time-Slice Films.  “We’ve been waiting for the ideal camera technology to come along to do the video array. It’s like waiting for a wave.  You see the wave coming you start paddling before everyone else and then it hits you and it is GoPro.” The result was the GoPro Array the world’s first video array which can be submerged underwater operated by one man and withstand the enormous waves at Cloudbreak Fiji. “The results and footage compiled from this campaign shoot is unlike anything anyone in surfing has ever seen before ” says James Taylor Rip Curl’s global creative director.  “We had the best surfers in the world surfing one of the best waves in the world in the ultimate performance boardshort and all captured by the most versatile water cameras in the business.  It was an unbelievable experience.” No other camera could have enabled this shoot says Tim Macmillan.  What makes the GoPro Array revolutionary is shooting actual video not still pictures arranged sequentially. Multiple cameras shooting 720p at 60 frames per second all synched together opens up a multitude of possibilities. GoPro