Amsterdam visual effects and post house Glassworks has invested in a Baselight HD color grading system from FilmLight to enhance its grading capabilities for their core commercial and broadcast markets. Glassworks Amsterdam was established in 2007 and now four years on the office has grown to a 16-man operation providing market-leading work to advertising agencies and production houses both locally and internationally. Clients include Weiden & Kennedy 180 TBWA Neboko Y&R DDB Kessels Kramer and Selmore. They have created VFX for some of the most prestigious campaigns in advertising including Sony Nokia Heineken Mini Nike and Adidas. With a client base that traverses continents there are no limitations Glassworks’ reach and the new Baselight is a great supplement to the company’s services. “We’ve had our sights set on a Baselight for a long time ” says Hector Macleod CEO and owner of Glassworks. “And following an in-depth evaluation of color grading systems at IBC it was clear that Baselight HD offered us the biggest potential to grow our customer base and achieve the best possible return on our investment.” Managing director Phil Linturn says that “Baselight HD is the obvious choice for Glassworks Amsterdam. It is a highly versatile tool allowing us to handle data efficiently and allowing our clients to realise the full potential of their films in a suite that can handle HD 4:4:4 material. In a market such as ours where the emphasis has well and truly shifted from film to digital media we need a solution that not only delivers an excellent picture it has to cope efficiently with the multiple formats and processes inherent in digital film production. Like Glassworks FilmLight are a forward thinking company right at the forefront of innovation and we are looking forward to demonstrating the benefits of this system to our clients.” Linturn says The addition of an in-house grading suite at Glassworks allows us to offer a more complete service to our existing clients whilst opening us up to potential new customers and allowing us to service a broader range of projects. Like our London facility we look forward to welcoming promos short films as well as long form content. Indeed we consider ourselves very fortunate to have already fielded enquiries from both existing and new clients.
