Odeon Cinemas in Leicester Square London this week premiered the Sony Pictures release The Girl With The Dragon Tattoo in Sony 4K digital cinema. It marks the tenth film this year to be released in the 4K format the emerging standard of digital film. The Girl With The Dragon Tattoo is the sixth 4K film to be released in as many months a pace that if kept through next year will see 2012 with the most 4K releases of any year to date. Perhaps more significantly The Girl… series of three films marks the second film franchise beside the re-imagined Batman releases to have all of the franchise films released in 4K demonstrating that studios are moving to the 4K format as a must-have for tent-pole franchises and acknowledgement that a 4K viewing option is critical for consumers seeking the best theater experience possible. With more 4K releases now than ever before and a need to differentiate their theater experience from others exhibitors have purchased more than 10 000 Sony Digital Cinema 4K projectors around the world (more than 8 300 in the US).