Bennett Fogel has joined National CineMedia as senior vice president of sales development and integrated marketing in New York. In his new position Fogel will be responsible for developing new business strategy and introducing new advertisers to the cinema medium. He will work to orchestrate integrated deals across NCM’s multiple platforms including its flagship FirstLook pre-feature program seen on approximately15 000 movie screens that comprise the company’s Digital Content Network; NCM’s Lobby Entertainment Network; and other in-theatre promotional products and events. Fogel joins National CineMedia after more than a decade as executive vice president of sales and marketing with Univision where he led a team of business development executives which helped grow the Univision Networks from $250 million in revenue to over $1billion in sales. Prior to Univision he spent eight years with Disney in several positions including vice president general sales manager at KCAL Disney’s owned and operated station in Los Angeles California. During that time he also helped create Disney Sports Media a unit which handled all aspects of Disney’s sports media properties and KCAL sponsorships including the Lakers Kings Clippers Angels and Mighty Ducks. A graduate of Hofstra University Fogel holds a Bachelor of Arts degree in Business Administration. “Cinema provides a powerful marketing tool and while it remains one of the fastest growing ad mediums in the U.S. there are advertisers that have yet to take advantage of the impact it can have on the awareness of their product or brand ” says Cliff Marks president of sales and chief marketing officer with National CineMedia. “Bennett brings great strategic thinking and a deep roster of client and marketer relationships to the table and I believe he will be a great asset to our on-going effort to expand our national client base. I’m thrilled to welcome him to our team.” National CineMedia www.ncm.com
