FishBowl to Distribute Dog Eat Dog Exclusively on YouTube

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Wed, 02/13/2013 - 19:00 -- Nick Dager

FishBowl Worldwide Media a next generation studio founded by entertainment industry veterans Vin Di Bona and Bruce Gersh has announced a partnership with leading actor Zachary Quinto’s (Star Trek  American Horror Story Heroes) production company Before The Door Pictures for exclusive digital distribution rights of Dog Eat Dog starring Quinto and Philip Baker Hall (People Like Us 50/50). The worldwide digital premiere of Dog Eat Dog is only available online on Petsami FishBowl’s pet-centric YouTube channel. Viewers can now go to Petsami to watch the short film which raised more than $30 000 dollar via its Kickstarter campaign and tells the story of Quinto’s personal dog adoption experience. In addition  Dog Eat Dog marks the first Petsami original narrative program to receive distribution and cross-promotion with Revision3 the Discovery-owned online network since the deal was formed. Through this multifaceted partnership Revision3 will be distributing and selling advertising for Petsami’s YouTube programming such as Dog Eat Dog as well as funding the development of new shows as part of its first look deal. Dog Eat Dog will be marketed and cross promoted between Petsami and several Revision3/Discovery platforms and properties. “I am thrilled to be able to partner with Zachary and Before The Door Pictures to distribute Dog Eat Dog as it reflects the original and inspirational programming that our audiences love ” said David Beebe senior vice president and general manager of Fishbowl’s Digital Studio who himself has three rescue dogs from City of Los Angeles Shelters. “Dog Eat Dog allows us to continue to provide great and relevant content for our audience as well as more cross-promotion opportunities with Revision3. It also allows the film to reach new and engaging audiences and hopefully inspire others to adopt dogs that are looking for a loving and forever home.” Celebrating its one-year anniversary Petsami has grown into one of the largest pet-centric brands on YouTube and is a key partner to Revision3 as they develop more animal-related programming this year. The self-funded channel has more than 37 000 subscribers and 31 million views. It has also garnered enormous attention with clips being used on national morning shows and major portals making the content as sharable as originally intended. In addition to Zachary Quinto celebrities such as Carrie Ann Inaba of Dancing with the Stars have worked with Petsami to develop and/or distribute programs that reach a global and engaged audience of pet lovers. Quinto said “Dog Eat Dog has been a great collaboration between my company Before The Door Pictures my friend and director Sian Heder and our generous Kickstarter supporters.  We are excited to be sharing it with Petsami and their fans. This story is very close to all of us as we have all rescued or fostered dogs over the years.  The story of the film is an exaggerated account of how I eventually found my rescue dog Noah but it still reflects a bit of the reality I faced when I was looking to adopt a shelter dog.  Additionally we are incredibly honored to have Philip Baker Hall and Sharon Wilkins both pet lovers themselves join us to make the film.” Producers Sean Akers added “Our goal is to reach as many people as we can to share a great story about finding a pet in a shelter.  Petsami has been a great supporter of the film and has really done a wonderful job in building a community of people who care deeply for their pets.  It is rare to find such a perfect partner and we are really thrilled to share Dog Eat Dog with the Petsami community.” “Funded through an overwhelmingly successful Kickstarter campaign  Dog Eat Dog is the true story of how Zachary Quinto found his first dog ” said director Siân Heder “During the events of his hilarious trials in attempting to adopt a shelter animal I was there by his side. Taking notes. Preparing a great dinner party story. And that story told on countless occasions eventually evolved into the script for Dog Eat Dog. Dog Eat Dog is a twisted fun morality tale about the lengths to which some of us will go in order to get what we want.” More than 300 people contributed to the original Kickstarter campaign contributing more than $30 000 collectively. A portion of the budget from the campaign was donated to the LA shelter system. Viewers can now go to to check out Quinto’s story.