Fandango says it sold more than thirty percent of all online tickets purchased for Black Panther, making it the largest shares of opening weekend for any movie in the company's 18-year history.
Fandango's Black Panther sales helped break several ticketing records, becoming the company's top superhero opening weekend ticket-seller; top February opening weekend ticket-seller; and the fourth all-time preseller topped only by the last three Star Wars movies.
"Our share of the opening weekend box office for Black Panther points to Fandango's comprehensive coverage and ubiquity on all online and mobile devices, as well as social media platforms, wherever fans are discovering movies and looking to buy tickets," says Fandango president Paul Yanover. "We mobilized our entire portfolio of digital properties to drive ticketing for this blockbuster film, including offering an exclusive poster from Fandango FanShop with a ticketing purchase, to a full suite of Black Panther'branded movie ticket gift cards, and more. We congratulate the filmmakers and the studio on delivering a groundbreaking superhero movie that keeps audiences coming back again and again."
According to a Fandango survey of more than 1,000 Black Panther moviegoers, 61 percent say they are considering repeat viewings of Marvel's blockbuster.