Evergrande Cinema Line has selected GDC Technology as its technology partner for its cineplexes in China. GDC will provide approximately 300 SX-3000 Standalone Integrated Media Blocks and 30 Theatre Management Systems. As of August 13 systems have been deployed in 15 Evergrande cineplexes.
Established in 2010, Evergrande Cinema Line is a wholly owned subsidiary of a Hong Kong listed company Evergrande Group, which is a conglomerate that focuses on residential property development and is engaged in FMCG, commercial, hotel, sports, and culture industries as a whole. The Group possesses close to 300 large-scale projects across 147 major cities in China.
Evergrande Cinema Line is one of the Group’s subsidiaries specialized in theater investment, development and management and its mission is to build a boutique cinema line with “top cinemas, first class team, superior service and premium brand.”
Relying on the Group’s commercial and residential developments and urban complex projects, Evergrande Cinema’s goal is to be one of the largest cinema lines in China. As of today, Evergrande Cinema Line has up to 108 cineplexes under planning and construction in China with more than 1,000 screens, and it is expected to account for over 10 percent market share in the coming five years.
The opening of Evergrande cineplexes in Xian, Zhongshan, Yueyang and Danzhou mark the first substantial move of Evergrande Cinema Line towards formal operations. As a world leading digital cinema solutions provider, GDC Technology will make its best effort to cooperate in Evergrande Cinema Line’s development plan by providing comprehensive, high-quality installation and integration support.
“Stable and reliable hardware and software are both essential for a top cinema line in China,” said Guangwei Li, general manager of Evergrande Cinema Line, “After stringent comparison and analysis over a long period of time, we have come to a conclusion that GDC’s IMB and TMS are compliant with all our requirements.”
“We are glad that Evergrande Cinema Line selected GDC in their illustrious cinema multiplex deployment plan,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “We fully support Evergrande Cinema Line with our nationwide responsive services and proven digital cinema products to ensure quality cinema experience at Evergrande Cinema.”
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