Doremi, the world leader in digital cinema technology, has finalized a new long-term agreement with Bardan Cinema that will expand its reach and customer support responsiveness to burgeoning markets in Central and South America; and secures 585 exhibitor screens to be converted using Doremi’s IMS1000 and ShowVault/IMB technology. Already well entrenched in the region, this multi-level partnership will further solidify Doremi’s strong positioning and influence within the territory.
Per the arrangement, Bardan will send their technicians to Doremi's Burbank, California facilities for in-depth training on how to best support this important customer base. Bardan will also be equipped with parts and spares to carry in their local warehouses across Latin America, which will dramatically increase customer service response times for the thousands of screens that they work with. The two companies will combine their marketing efforts and resources to emphasize these new business initiatives.
"With the finalization of this agreement, Bardan and Doremi will be uniquely positioned to provide the highest level of product and service to exhibitors throughout Latin America and the Caribbean," said Bardan Cinema CEO Vilma Benitez. "In order to further bolster our unified commitment to exhibitors within the region, Bardan is working closely with D-Cinema NOC to provide proactive remote support 24/7/365."
This new partnership occurs at a time when the pace of digital cinema conversions rates across Latin America is rapidly increasing. Leading this charge is Doremi and Bardan Cinema, two of the industry’s most enduring global leaders in digital cinema technology.
This partnership is the latest that serves to support Doremi’s comprehensive product line and reputation for high performance digital cinema technology. As it enters 2014 Doremi continues to expand globally and provide better products and superior service to their customers.
“Combining Bardan's rich family history as a top tiered cinema equipment and service provider with Doremi's strong installation base and industry standard setting technical support team is a complete win for exhibitors across Latin America and the Caribbean,” said Jason Vreeman, Senior Sales Manager, Latin America. “We are very excited to see the benefits of this agreement as they reach our mutual customers across the territory.”