Dolby, Vizio Partner on Dolby Vision with the Vizio Reference Series

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Sat, 04/18/2015 - 19:22 -- Nick Dager

Dolby Laboratories has announced a partnership with Vizio to bring Dolby Vision to the consumer market through the Vizio Reference Series 65-inch and 120-inch Ultra HD Full-Array LED Smart TVs. With an initial slate of Warner Bros. 4K Ultra HD Dolby Vision titles confirmed for distribution via VUDU, Walmart’s video on demand service, combined with play back capabilities on the Vizio Reference Series, consumers will be able to experience the power of Dolby Vision in their living room.

Dolby Vision breathes life into images by providing viewers with peak brightness, local contrast, and a full range of colors that more closely mimic what the human eye can see. The technology combines a wider color gamut and high dynamic range, to revolutionize the viewing experience both in cinema and on TV.

Dolby Vision augments the fidelity of UHD and HD video signals for over-the-top (OTT) online streaming, broadcast, and gaming applications. Today’s state-of-the-art cameras already capture more visual information than current TVs can display; with Dolby Vision, creative teams will have confidence that their content will be reproduced faithfully on Dolby Vision enabled televisions.

“We are delighted to see the Vizio Reference Series as the first TV with Dolby Vision, a dramatically different visual experience that engages your senses,” said Giles Baker, senior vice president, broadcast business group, Dolby Laboratories. “Vizio Reference Series customers will have access to a slate of Dolby Vision content that demonstrates the impressive capabilities of this TV and bring viewers closer to the original intent of the content creators.”

With Dolby Vision, content is much more nuanced, powerful, and distinct: sunsets sinking deep into the horizon, bursts of fire and explosions, and the darkest shadows are pronounced to provide a strikingly vivid and realistic imaging experience like no other. As the first-ever High Dynamic Range-enabled Ultra HD TV, the Vizio Reference Series was built pixel-by-pixel, pushing the boundaries of brightness, color and contrast with Dolby Vision. 

A Full-Array 800-Nit LED backlight makes for an incredible difference in picture, enabling a wider and more dynamic range of luminance with an unprecedented 384 Active LED Zones for precise contrast control. Clear Action 1800 is set by a whole new standard that allows consumers to enjoy fast action sports and movies with superior motion clarity thanks to powerful image processing and blazing 240Hz effective refresh rate.  The new VM50 Ultra HD engine, a dedicated Ultra HD motion and picture-processing engine, provides enhanced clarity in every Ultra HD image. Unlike most TVs, which can only reproduce a limited color gamut of Rec 709 – a standard that has been in place since 1990– the Vizio Reference Series features an Ultra-Color Spectrum which widens the color gamut; rendering colors closer to what the human eye can see, something never before possible on a home TV screen.

“As the most sophisticated and technologically advanced TV, the Vizio Reference Series was designed to set an entirely new standard for immersive entertainment,” said Matt McRae, chief technology officer, Vizio. “We are proud to be working with technology leaders such as Dolby and VUDU to bring these amazing advancements in picture quality into consumers’ living rooms, pushing the boundaries of brightness, color and contrast for an entirely new entertainment experience.”

In January, Warner Bros. announced several 4K Ultra HD Dolby Vision titles: Edge of Tomorrow, Into the Storm, and The Lego Movie. Since then, Warner Bros. has committed to a steady pipeline of new and remastered 4K Ultra HD Dolby Vision titles, including additional titles like Man of Steel, Sherlock Holmes, and Sherlock Holmes: A Game of Shadows. With the release of unparalleled blockbuster content from Warner Bros. on VUDU, consumers will be able to experience a new form of entertainment that combines the best of Hollywood with the depth and richness of Dolby Vision.

“By combining 4K resolution, high dynamic range, and a wider color gamut in our 4K Ultra HD Dolby Vision titles, we are able to offer a truly impactful home entertainment experience and bring audiences closer to the filmmaker’s vision,” said Jim Wuthrich, president, Americas, Warner Bros. Home Entertainment.

“VUDU is committed to offering our customers the latest and greatest technology to experience movies. Supporting 4K Ultra HD content with Dolby Vision provides that premium, quality home entertainment experience that they demand,” said Scott Blanksteen, vice president of product at VUDU.


Dolby Laboratories