Diesel Kino to Open MX4D Theatre

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Thu, 06/20/2019 - 11:21 -- Nick Dager

Diesel Kino, an exhibitor located approximately 50 kilometers from the borders of Slovenia and Hungary, will open an MX4D auditorium next month. Diesel’s first MX4D theatre will have 112 seats configured into 28 benches.

“We are excited to bring our communal and immersive MX4D Theatre Experience to Kino Diesel’s new state-of-the-art facility,” said Jeremy Devine, vice president of marketing for MediaMation. “Audiences worldwide are embracing this unique presentation which enhances carefully selected action, comedy, family, and adventure films.”

MX4D seats feature a full range of motion and effects including scent, wind, neck and leg ticklers, seat vibrations, and air/water blasts that enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilize MediaMation’s newly patented EFX armrest, which allows for every customer to have a better uniform experience across an entire theater. Additional atmospheric effects include wind, fog, and strobes.

“Offering MX4D to our guests allows us to be at the forefront of cinema technology,” said Diesel’s marketing director Wolfgang Brandner.

Upcoming releases in MX4D, at select theaters, include: Disney’s Toy Story 4 and the live action Lion King, Warner Brother’s Annabelle Comes Home, and Sony’s Spider-Man: Far From Home. In addition to these Hollywood blockbusters, MX4D programs select regional and national releases in native languages.