DCA Signs Deployment Deals for Philippine Theatres

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Tue, 12/13/2011 - 19:00 -- Nick Dager

DCinema Alliance has signed digital cinema deployment agreements with Paramount Pictures Twentieth Century Fox International Warner Bros. and The Walt Disney Studios to facilitate the rollout of digital systems to cinemas throughout the Philippines.   Under the terms of the agreements Paramount Fox Warner and Disney have independently agreed to supply feature films to exhibitors in digital form as well as contribute financially to DCA’s rollout of DCI-compliant digital cinema projection systems.  DCA is a wholly owned subsidiary of Array’s Technologies a supplier of cinema projection equipment and services in the Philippines. Similar agreements with other studios are in advanced negotiation.  MKPE Consulting is leading the negotiations for DCA.   Rey del Poso CEO of Array’s Technologies says “We are pleased to receive the support of the major motion picture studios in our rollout.  With these agreements we can now offer VPF-financed digital cinema projectors to all exhibitors throughout the Philippines.  There are about 60 000 digital projection systems installed in the world today making this is an incredible opportunity for Philippine exhibitors to keep pace with the changes in the motion picture industry. We believe this new technology will ultimately open the floodgates for more opportunities and benefits for exhibitors distributors and the industry as a whole to reap and enjoy.” Neal Rothman vice president digital exhibition and non-theatrical licensing of Fox says “DCA’s commitment to the digital transition and roll out of DCI compliant digital projection systems in the Philippines and potentially across other Asian markets is very significant.  We are delighted to have closed this deal and look forward to working with our friends and colleagues at DCA to bring this plan to fruition.”