Createasphere has announced two important keynotes set for its first TransVergence Summit which takes place March 19-20 2013 at the W Hollywood. Will Wright inventor game designer and CEO of Maxis will deliver the event’s Inspirational Keynote on day one of the Summit. He created groundbreaking games such as SimCity The Sims and Spore. Known for his unique ideas and projects Wright has earned a reputation as one of the most influential game designers in the world. Rolling Stone magazine called him “One of the 100 people that changed America.” Erin McPherson Yahoo! vice president and head of video will present the Motivational Keynote on day two. Erin leads the video business for the Yahoo! Media Network. The unit is comprised of the U.S. consumer-facing media sites on Yahoo.com including: news sports finance the entertainment sites and Yahoo!’s new video destination Yahoo! Screen. She oversees licensed video as well as the development production and distribution of original video content across the network. The TransVergence Summit will explore the convergence of media brands intellectual property marketing technology and delivery in an evolving multiplatform ecosystem. The conference will provide interactive panel discussions expert consultation opportunities in-depth case study analysis engaging demonstrations and keynote addresses. Attendees will learn about the emerging tools and strategies needed to successfully create integrate and execute cross-platform and transmedia campaigns for maximum audience and consumer engagement. Other conference sessions will focus on the many facets of these powerful new techniques in advertising television cinema mobile music gaming publishing and themed and live entertainment. The first-ever Los Angeles Story Hackathon will be held in conjunction with the Summit. Produced in association with StoryCode (storycode.org) it will bring together participants from diverse backgrounds including film technology publishing game design and theater in a challenge to design a cohesive narrative that spans multiple platforms. Story hackers will execute a single platform over the course of 24 hours and present their hacks to the conference. Finished projects will be judged by Summit attendees providing them with an up-close look at the transformative effects of pushing the traditional boundaries of story and technology. Noted transmedia development consultant and producer Kate McCallum is curating the TransVergence Summit. “We are thrilled to have Will and Erin aboard to deliver the keynotes. Both are undisputed leaders in their fields and they’ll bring a remarkable level of insight and creativity to the Summit ” McCallum says. TransVergence Summit www.transvergencesummit.com
