Cobb Theatres’ quest to roll-out immersive digital cinema sound in its premium auditoriums has moved forward with the deployments of Barco Auro 11.1 audio in its Lakeland, Florida and Leesburg, Virginia sites.
Having received overwhelmingly positive audience reaction to movie showings featuring Auro 11.1 immersive audio, Cobb is planning to expand the deployment of Barco’s industry-leading cinema sound solutions on a wider scale.
“We have crunched the numbers and Barco’s Auro 11.1 is the most affordable solution to bring immersive audio to our patrons,” said Jeremy Welman, COO of Cobb Theatres. “For this reason we are incorporating Auro into our aggressive expansion plans over the next few years, starting with the installation of Auro 11.1 in some of our existing auditoriums. Barco has been a trusted digital projection partner for many years, and we are excited to expand our relationship by procuring their cutting-edge cinema sound technology.”
“Operationally, Auro 11.1 is the most flexible and easy-to-deploy system available on the market, which allows us to bring this kind of cinematic impact to our audiences in both an efficient and cost-effective way,” said Freddie Dobbs, vice president of construction and technology for Cobb Theatres.