At the 2019 iResearch Awards Ceremony held last month in Beijing, CJ 4DPlex was honored in the Originative Cinema Technology category for its 4X with ScreenX technology.
Founded by Henry Yang in 2002, iResearch is the leading provider of online audience measurement and consumer insights in China, helping clients harness the power of the Internet with premium data products, analytics and consulting services, enabling clients to better understand China's Internet sector and enhance profitability and competitiveness.
4DX with ScreenX is a blend of the two of the most advanced theatre technologies on the market today: the motion seating and environmental effects of 4DX that synchronize with the action on-screen and the ScreenX format, which projects onto the main screen and the theatre walls, bringing moviegoers beyond the frame of the movie screen. To date, 4DX with ScreenX has been installed in 15 screens around the world, including seven in China, five screens in South Korea, two in France and one in Japan, which is set to open this month.
“The 4DX with ScreenX auditoriums are on [the] way to becoming a trend in the Chinese cinema industry for its innovativeness and superb performance in the box office,” said Nelly Jin, partner of iResearch Consulting, and director of iResearch Academy. “We are delighted to present this award to CJ 4DPlex for their insight. We believe the innovative technology has advanced the movie-viewing culture in China.”
“After the success of 4DX and ScreenX, we are elated to see 4DX with ScreenX grow and be recognized by the iResearch Awards as a breakthrough cinematic platform,” said CJ 4DPlex CEO JongRyul Kim. “Our goal has been to break free of tradition and create unparalleled cinema-going experiences and so we are incredibly honored for this award and will continue to expand and share this unique and innovative technology with audiences around the world to experience.”