Cineworld signs up for Arqiva’s Digital Cinema Satellite Distribution Network



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Sat, 10/30/2010 - 20:00 -- Nick Dager

Arts Alliance Media has sold Arqiva’s Digital Cinema Platform to UK exhibitor Cineworld. The entire Cineworld circuit will be fitted with Arqiva’s professional receive equipment alongside Arts Alliance Media’s Theatre Management System. Barrie Woolston commercial director at Arqiva Broadcast & Media says “As one of the UK’s largest cinema chains Cineworld’s decision to deploy our solution at all of their sites is a major vote of confidence in Arqiva’s Digital Cinema Satellite Distribution Network. Our combination of trusted professional equipment and established satellite infrastructure and expertise is a proven solution which brings technical and commercial benefits to exhibitors distributors and rights holders. Winning the support of major exhibitors like Cineworld further tips the balance in favour of satellite based film distribution and reinforces the Arqiva and Arts Alliance Media partnership as the preferred method of content delivery.”