Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 Christie RGB pure laser cinema projectors. Cineworld has nearly 9,500 screens across 10 territories and will take delivery of the projectors beginning this summer.
“At Cineworld, we have always focused on leading technologies to benefit the cinema experience. Christie has been a great partner of ours for many years. Its talent for innovation is well known, as well as its high-level of service and support,” said Renana Teperberg, chief commercial officer, Cineworld.” We strongly believe that the RGB experience will further improve the quality of the picture across our estate. Our core strategy is being the best place to watch a movie, and high-quality projection is clearly one of the tent poles of this strategy.”
“Christie RGB laser projectors, recognized for excellent performance and reliability, intrigued us from day one when they were first introduced to us last year,” added Ilan Schor, vice president, technical at Cineworld Group. “As a long-time partner, this is the next evolution in our work with Christie.”
Dale Miller, executive vice president, cinema, at Christie, said, “Christie is honored that Cineworld has entered into a relationship with us that will provide spectacular movie moments to audiences, starting with numerous, select Regal sites across the U.S. We are committed to assisting Cineworld in generating exemplary box-office returns, drawing on the audience appeal that RGB laser-projection excellence can deliver.”