CJ 4DPlex announced that Cineplex will add as many as 20 ScreenX locations in select Canadian markets over the coming years. The announcement follows the successful launch of Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
ScreenX creates a 270-degree, panoramic movie-watching experience, using a proprietary system to expand the center screen image to the sidewalls.
“We are very excited to continue our expansion in Canada with our new agreement with Cineplex,” said JongRyul Kim, CEO of CJ 4DPlex. “The first ScreenX auditorium in Canada has proven to be extremely successful and Cineplex’s commitment to open new locations across the country is a monumental moment for ScreenX. This growth wouldn’t have been possible without Cineplex sharing the same vision for innovation as we do in always looking towards the future of the cinematic landscape.”
“Cineplex was the first to offer the ScreenX experience to Canadian movie-goers and our guests have loved visiting our first location at Cineplex Cinemas Queensway and VIP,” said Dan McGrath, chief operating officer, Cineplex. “We are excited to continue our partnership with CJ 4DPlex and look forward to introducing this immersive new experience to additional locations across the country.”